Build your Competitor Keyword Campaign
First, you need to understand the arsenal of adword tools and then you should be able to leverage them. After that, you can easily put a hand on the campaign to increase the traffic or retain customer base. We need keywords, ads, remarketing audience and pliable bid strategies to build a Google Adword Campaign.-
Go Through the Keywords
Success in Google Adwords much depends on the exhaustive keyword research that is relevant to your business. If you target for keywords with zero volume and expect zero results as well. Also, if you go for those keywords for which there is too much of competition, then again, your campaign might fall into oblivion.
Believe it or not, the pavement of the best Google AdWords campaign is already built by some of the industries top notches. All you need to do is a little right directional research in order to borrow the idea.
You can make use of SEMrush and SpyFu. These tools will analyze every keyword used by your competitors in their Adwords campaign.
Now, once you borrow the keyword, now it’s time to move forward and seize their ad copy.
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Seize Their Ad Copy
In order to copy the Google Adword Campaign, you need to copy their ad copy. Yes!!! I know that sounds too direct but this is exactly what we are going to do next.
Suppose that there is a company that is well established one and always been successful in an online venture. Now, I guess it will be safe to assume that they know quite well about what works and what don’t in Adwords.
So, in order to seize an ad copy, you just need to make use of SEMrush or SpyFu. It will give you a hint about what type of ad formulas are being used for that keyword. Now, what else do you need!!!
So, you just need to replicate their own strategy and use it against them.
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Keyword Insertion
“Keyword insertion is a feature on AdWords that will dynamically replace your ad text with keywords that match each search.”I know that sounds little technical, but believe me, it is as easy as plum. You just need to insert a line of code in your ad text to take leverage of the power of keyword insertion. All you need to do is insert a text as
{Keyword: XXX}Now, the Adword will use this text XXX as a default keyword when no keyword is dynamically entered. What does this mean? This means that whenever your visitor types in the target keyword or one of those keywords, the ad will update dynamically and appear to match in their search result.
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Make Use of “If” Function
The core idea here is to recreate the idea which people want to see. Make your own search query and nail the result like never before.
“In other words, they’re using the same ad, but they’re switching out lines of text depending on the device someone is searching with.”This formula is like this,
{=IF(=,text to insert):default text}In simple language, it is like IF a viewer is using mobile, THEN insert “This” text. Using this will give your campaign a huge boost.
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The Consequences Of Targeting Competitor Keywords
Lunametrics.com says, “A poor ad rank also means that you will be very unlikely to achieve 100% of the available impression share for the selected keywords which minimizes your overall ad reach. Keep an eye on your impression share lost to the rank column when evaluating performance. The best way to combat this is to constantly test your message and optimize for CTR as a means to improve quality.”
