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Companies Around the World Pushed to Transform Digitally

As the old saying goes, "necessity is the mother of invention." This global pandemic has drastically shifted paradigms and transformed systems and made a clear demarcation between essentials and non-essentials. Many are forced to restructure and reorganise their work environments while a great chunk of the labour force conducts business in isolation. To prevent the virus from spreading, working individuals have to distance themselves from each other and take refuge in digital tools, which gives them a sense of normalcy despite the uncertainty and fear. Through this pandemic, we now understand that the Internet is an indispensable resource. If not for it, many organisations would not have been able to operate effectively. Companies that have already digitalised certain business operations were able to adapt easily when nationwide lockdowns took effect. These companies are one step ahead of the pack. Other companies should take a leaf out of their digital transformation book.

Remote Work

Pre-coronavirus, businesses were so big on workforce cohesiveness. But while such a concept is ideal for maximum productivity during peaceful times, it is not fail-safe. The onset of a global pandemic proved to the world that flexibility is the pillar of resilience. Tech giants like Twitter, Instagram and Google had no trouble switching to a work-from-home setup. They even built remote working policies specifically for fortuitous events where employees need to work at home. Many employees are grateful for the opportunity to work from home. It is a unfortunate, however, that not all companies are equipped with the right technology infrastructure to provide such an opportunity without sacrificing aspects of their business. However, COVID-19 served as a brutal wake-up call for many companies. They are now seeing the benefits of flexible digital workspaces.

Online Consultations

Prior to the outbreak, a lot of people still prefer face-to-face consultations. This means they need to spend energy and money to obtain information from an expert. During the outbreak, telemedicine went mainstream. Healthcare systems have even expanded to smartphones, apps and other online platforms and devices. People are getting the hang of online consultations and industries that were once indifferent to it are now changing tunes. As everyone is not likely to meet in person while on quarantine, actively communicating online is necessary.

Technology

Right now, technology-centric companies are faring better than companies that failed to fast-track their digital transformation. There is little change in the former's workforce, routines, or technology infrastructure. They use messengers like Skype, Hangout, or Facebook Messenger for meetings, upload or share files through cloud platforms, and use team collaboration tools. Expect e-commerce websites, companies selling online products, and web design and development agencies to thrive even as the virus rages on. They can operate without a physical office and the demand for their services is not likely to go down anytime soon.

AUTHOR:

Arthur Choi

Arthur Choi

SEO Strategist

70% technical SEO, 30% offsite optimisation. Loves to strategise and build organic SEO campaigns for plumbers, excavators and e-commerce clients.

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