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Did you know that only half the B2B marketing strategists polled said they track their ROI? Are you paying attention to how well your marketing dollars are working for you and growing your business? Do you know your average conversion rate for your most recent campaigns? If not, then you need to focus on conversion rate optimisation and increasing ...

WordPress is by far the most popular content management system for websites and blogs. Right now, there are over 75 million sites that use it. With this in mind and the fact that search engine optimisation is mandatory for any site, there should be no surprise to see many SEO plugins for WordPress on the market. The truth is that choosing ...

One of the first lessons you learn when studying search engine optimisation is that backlinks are vital for rankings. But, nobody teaches you how many backlinks are needed to rank high, or even rank at all. There is a very good reason for that. You cannot simply apply a math formula to the number of backlinks necessary to rank at ...

For an eCommerce business, the most important thing is to make sales at the end of the day. This becomes much easier when the site ranks very high in search engines like Bing, Yahoo, and, of course, Google. The problem is you need to work hard to rank high for the competitive keywords used by all the other eCommerce websites ...

You cannot start doing SEO work on a website if you do not know where you stand. This is why performing a website SEO audit is mandatory before you do anything else. It offers you very deep insights into all the areas that require improvements. SEO analysis allows you to quickly figure out what your next steps are and what ...

There is a lot of mysticism surrounding SEO because most business owners do not understand what it actually is. Every single person in the industry knows the memes surrounding “what people think we do”. We laugh about them, but there is a huge truth behind them: Business owners often fail to understand how SEO helps and why experienced marketers never ...